Scotland: Diageo to invest £20m in Speyside whisky
27 June, 2011
Scotland: Diageo is to invest £20 million in its Speyside whisky facilities.
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Ben Branson
Ben Branson: Why non-alcoholic pricing is right
The pricing structure of non-alcoholic spirits has a high level of elasticity - there’s already a broad spectrum of price points which consumers are trying to navigate.
